Odoo Marketing Automation

That’s millions of people you’ll reach with the right LinkedIn content marketing strategy. Yes, you want to include your target keyword several times on your landing page. Specifically, you want to optimize each page around one of the bottom of the funnel keywords that you found in Step #2. Literally 99% of the keywords that I rank for are top of the funnel terms. In fact, top of the funnel keywords can be SUPER valuable.

In contrast, a business-to-consumer company has to win over one individual consumer at a time. It markets both the software’s features and benefits like scalability, support and ease of management. A software-based B2B business — also called a software-as-a-service (SaaS) company — offers software as a product and service. The type of goods or services they sell informs how they market those offerings to other businesses.

For B2B video marketing best practice, aim to create videos under 60 seconds that highlight key value propositions, insights, or thought leadership moments. In this post, we’ll explore the most impactful B2B video production trends in 2025 and how businesses can harness them to optimize their marketing efforts. Staying informed about the latest B2B video marketing trends in 2025 and embracing best practices is essential for brands looking to stand out in an increasingly competitive landscape. LinkedIn’s algorithm favors consistency in topics and publishing frequency rather than posting whenever inspiration strikes. Identify the two to three related topics that they should focus on over two to three months.

Step Two: Choose your lead generation tactics

The most effective B2B content marketing in 2026 b2b content marketing strategy includes interactive product demos, original research, comparison content, and AI-search-optimized formats alongside traditional SEO and ebooks. The metrics above are what high-performing B2B content marketing teams actually track in 2026. The teams that win pick 3 to 4 channels they can execute consistently for 12+ months and ignore the rest. Content marketing for SaaS that requires the buyer to "book a demo" before they can experience anything loses to content marketing for SaaS that lets the buyer click through an interactive demo, sign up for a free plan, or run an ROI calculator on the page. The pattern across all of them is that the content is the product experience, not a description of it.

• Identifying and defining these goals will help you shape the rest of your content marketing strategy.
• A Demand Gen Report study found that only 27% of respondents said personas were aligned to their messaging and 30% noted that there will need to be some fine-tuning of their efforts.
• HubSpot AEO includes a Sentiment Analysis feature that measures how positively or negatively a brand is described in AI-generated responses.
• When you constantly publish top-notch content, people see YOU as the go-to leader in the space.

Industries we serve

Campaign strategy, copywriting, graphic design + illustration, video + animation, creative brand identity, content strategy, editorial content, original research and sales enablement Public relations (PR), media + influencer relations, analyst-informed storytelling, executive profiling and social media for brands Combining LinkedIn engagement with email outreach generates 3.5x more responses than either channel alone. Spend more time engaging with others’ content than creating your own—the 80/20 rule compounds your reach through genuine relationship building.

If you think it’s a steady drumbeat of value-driven content that has helped Salesforce nurture leads long before a sales conversation even begins. This strategic approach transforms social platforms from mere marketing channels into revenue-generating engines that support the entire customer journey. Companies winning in 2025 use social media to nurture intent, personalize outreach, and shorten sales cycles. The goal is delivering value and authenticity rather than aggressive outreach.

Key Takeaways: B2B YouTube Strategy Best Practices

This makes LinkedIn an ideal platform to increase brand awareness and get your brand in front of the right audience. So your content will show up in the feeds of people who aren’t even following you. But these numbers don’t just happen on their own–you need effective LinkedIn marketing as part of your broader social media marketing strategy to experience them.

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A third might attend your webinar two months later. Mark Schmukler, CEO and Co-founder of Sagefrog Marketing Group, brings more than 30 years of global marketing and consulting experience to the agency, leveraging his B2B background to lead brand strategy and business development. Consider taking a step back to reinforce these marketing strategies that may be a bit rusty, but could actually work for you if you’re willing to whip out the WD-40. The world’s most successful brands don’t conform to the norms and are innovative with their marketing. A lot of corporate marketing materials look the same ­ – a color pallet of blue, white, and grey, with some standard stock photography of people in suits. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template.